be critical, come up with examples and counterarguments, and try to motivate the following discussion: Uber Addresses their instability of services in a variety of ways. They use narratives and stories that highlight real-life experiences that show the benefits and convenience of Uber. They are also very honest and informative with their clients. Customers always know the details about pricing, arrival times, driver ratings, and so on. Uber's brand Icon is very distinctive and easy to notice. This helps customers identify Uber cars much more easily. Uber utilizes social media by doing partnerships with influencers. Travel or lifestyle influencers will use Uber services and share their experiences with their followers. Additionally, Uber hosts exclusive events for influencers to showcase their services, which helps to create content for social media. Uber promises reliability, getting customers from one location to the next at any time of day. Not only this but they promise safety and security. Uber places a strong emphasis on safety making sure that customers are always comfortable. One way they do this is by making drivers do background checks and by having real-time GPS tracking. Ubers uses top-down communication. The top managers communicate new information and strategies to the lower levels. This information then follows the chain of commands until the drivers implement these new changes. Uber also heavily relies on performance feedback from their customers. I do think Uber promotes its brand internally to its employees. When Uber hires new employees it introduces them to their mission, values, and brand identity. Uber also sends updates about company achievements to build a positive perception of the brand