Be sure to make your answer is engaging, high quality, and with a clear beginning / middle / end. Your objective should be clear.

From the list of knowledge areas above, select one lesson topic that you felt enhanced and improved your understanding of the importance of Project Management in Marketing Projectsthat you may encounter in the workplace.

Knowledge Areas:

• Project Initiation
• Defining the Project (Scope, Deliverables, WBS)
• Procurement
• Stakeholder Management
• Organizing the Work, Scheduling and Network Diagrams
• Cost Management
• Quality Management
• Risk Management
• Communications Management

1. First, explain, in your own words, why Project Management is so important for Marketing projects. What do the project management concepts you have learned about bring to marketing projects to help ensure their success? Why is it important to understand and implement these project management tools?
2. Summarize the 3 most important things - such as tools, ideas, concepts, topics that you learned in one lesson and then, for each, explain how each of those tools, ideas, topics you summarized will help you be an effective marketer, running successful marketing projects in the future.

To answer this question most effectively, ask yourself "why" is it important to know these things. What would happen if you didn't use the tool or have a good understanding of the specific project management idea or concept that you are discussing. Or, what would be improved because you did use or understand the tool/concept. Give examples from possible marketing projects to demonstrate and support why these ideas/tools are so important to run successful marketing projects.

Be sure to demonstrate your level of understanding of the lesson and the tools taught in your answer to get full marks. Do not just list stages in a process or definitions to a term, instead do an evaluation of that topic and explain the concept in your own words to demonstrate you understand how it contributes to running successful projects.