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Be the Manager [LO 9-1,9-2, 9-3, 9-4, 9-5] you. supervise a team of mar- keting analysts who work of different snack products in a food
Be the Manager [LO 9-1,9-2, 9-3, 9-4, 9-5] you. supervise a team of mar- keting analysts who work of different snack products in a food products company. The munteting analysts have recently ved undergraduate degrees business or liberal arts and have et on the job between one and three years. Their responsibilities include analyzing the market for their respective products, includ. ing competitors; tracking current marketing initiatives; and planning future marketing campaigns. They also need to prepare quarterly sales and expense reports for their products and estimated budgets for the next three quarters; to prepare these reports, they need to obtain data from financial and accounting analysts assigned to their products When they first started on the job, you took each marketing ana- lyst through the reporting cycle, 313 explaining what needs to be done and how to accomplish it and emphasizing the need for timely reports. Although preparing the reports can be tedious, you think the task is pretty straightforward and easily accomplished if the ana- lysts plan ahead and allocate suffi- cient time for it. When reporting time approaches, you remind the ana- lysts through email messages and emphasize the need for accurate and timely reports in team meetings. You believe this element of the analysts' jobs couldn't be more straightforward. However, at the end of each quarter, the majority of the analysts submit their reports a day or two late, and, worse yet, your own supervisor (to whom the reports are eventually given) has indicated that information is often missing and sometimes the reports contain errors. Once you started getting flak from your supervisor about this problem, you decide you had better fix things quickly. You met with the marketing analysts, explained the problem, told them to submit the reports to you a day or two early so you could look them over, and more generally empha- sized that they really need to get their act together. Unfortunately, things have not improved much and you are spending more and more of your own time doing the reports. What are you going to do
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