Question
BearPark, a bottled water manufacturer, has decided to invest in a banner ad on a national news website. The ad is served 451,000 times each
BearPark, a bottled water manufacturer, has decided to invest in a banner ad on a national news website. The ad is served 451,000 times each day and typically generates 8,000 clicks per day. Total costs for the banner ad are estimated at $11,200. On average, 25% of those clicking on the advertisement proceed on to the bearpark.com website, but it turns out that the average number of visits to the website via the advertisement is 2.5. If, on average, 25% of those clicking on the advertisement proceed on to the bearpark.com website, but it turns out that the average number of visits to the website via the advertisement is 2.5, how many unique visitors will Bearpark receive from this advertisement?
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Global Investments
Authors: Bruno Solnik, Dennis McLeavey
6th edition
321527704, 978-0321527707
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