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BearPark, a bottled water manufacturer, has decided to invest in a banner ad on a national news website. The ad is served 524,000 times each

BearPark, a bottled water manufacturer, has decided to invest in a banner ad on a national news website. The ad is served 524,000 times each day and typically generates 8,000 clicks per day. Total costs for the banner ad are estimated at $8,125.

What is the cost per thousand impressions (CPM) for BearPark's ad campaign? (Round to 2 decimals)

What is BearPark's clickthrough rate?

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