BeautyPlus has launched a new face wash in the market. The brand has planned to target the customers of the rival brand Dove. It has been found through several research studies that 8% of customers in the market are Dove buyers and that a high proportion, 30% of them shop at Target which is a personal care retailer. It is also known that 25% of customers of personal care products shop at Target.

The brand manager of BeautyPlus is planning to conduct a sampling programme of its product at Target. However, she thinks that doing this will only be viable if at least 15% of Target shoppers are Dove buyers. Should the brand manager go ahead with the programme?