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Because services are intangible and consumed as they are produced, service quality is hard to measure. The SERVQUAL model consists of five dimensions designed
Because services are intangible and consumed as they are produced, service quality is hard to measure. The SERVQUAL model consists of five dimensions designed to capture consumer expectations on service quality. Which of the five listed below is not a recognized dimension of the SERVQUAL model? Reliability Empathy Responsiveness Tangibles Reputation
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