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Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call service perceptions. service efforts.
Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call
service perceptions.
service efforts.
service quality.
service aspirations.
service feedback.
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Transport Operations
Authors: Allen Stuart
2nd Edition
978-0470115398, 0470115394
