Because the timing of a strategic move matters, it is important for a company's strategists to

carefully assess the first$-$mover advantages and disadvantages that may flow when either the company or an important rival is first to initiate a specific strategic move.

usually be a late mover because it is cheaper and easier to imitate the successful moves of the leaders and because moving late allows a company to avoid the mistakes and costs associated with trying to be a pioneer $--$ first$-$mover disadvantages often overwhelm first$-$mover advantages.

be the last$-$mover$--$playing catch$-$up is usually fairly easily and nearly always much cheaper and less risky than any other option.

curtail risk and be an aggressive fast follower.

always try to be the industry's first mover in launching important strategic initiative.