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Because when to make a strategic move can be just as important as what move to make, a company's best option with respect to timing
Because when to make a strategic move can be just as important as what move to make, a company's best option with respect to timing is
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to carefully weigh the firstmover advantages against the firstmover disadvantages and act accordingly.
to be a fast follower.
to be the first mover.
to be a late mover because it is cheaper and easier to imitate the successful moves of the leaders and moving late allows a company to avoid the mistakes and costs associated with trying to be a pioneerfirstmover disadvantages usually overwhelm firstmover advantages
to be the last moverplaying catchup is usually fairly easy and almost always is much cheaper than any other option.
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