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Because when to make a strategic move can be just as important as what move to make, a company's best option with respect to timing

Because when to make a strategic move can be just as important as what move to make, a company's best option with respect to timing is
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to carefully weigh the first-mover advantages against the first-mover disadvantages and act accordingly.
to be a fast follower.
to be the first mover.
to be a late mover (because it is cheaper and easier to imitate the successful moves of the leaders and moving late allows a company to avoid the mistakes and costs associated with trying to be a pioneerfirst-mover disadvantages usually overwhelm first-mover advantages).
to be the last moverplaying catch-up is usually fairly easy and almost always is much cheaper than any other option.

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