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Becker Company produces and sells pens and markers. The following are the Becker Companys unit costs of manufacturing and marketing one of its pens, a

Becker Company produces and sells pens and markers. The following are the Becker Companys unit costs of manufacturing and marketing one of its pens, a high-style model, at an output level of 20,000 per month. The selling price of the pen is $6.

Manufacturing Cost

Direct Materials

$1.00

Direct manufacturing labor

$1.20

VOH cost

$0.80

FOH cost

$0.50

Marketing Costs

Variable

$1.50

Fixed

$0.90

The following independent situations and opportunities have arisen during the month. You have been asked to evaluate each. Make a recommendation regarding each opportunity. Write your recommendation to your supervisor, providing supporting calculations along with appropriate written short answer or executive memo, as appropriate

1. The company wants to enter a foreign market in which price competition is keen. Becker want to fulfill a one time special order request for 10,000 pens. The shipping costs for the order will amount to $0.75 per unit, and the fixed costs of obtaining the contract will be $4,000. The company incurs no variable marketing costs other than shipping costs. Domestic business will be unaffected. What is the minimum selling price for this special order?

2. A proposal is received from an outside supplier who offers to make and ship the high-style pens directly to Beckers customers as sales orders are forwarded from Beckers sales staff. Beckers fixed marketing costs will be unaffected, but its variable marketing costs will be slashed by 20%. A portion of Beckers plant will be idle, but its fixed manufacturing overhead will continue at 50% of present levels. What is the minimum price Becker would be willing to pay the supplier, without changing current operating income.

3. Assume the same information about the external supplier above, except Becker has identified another company who is willing to rent the idle factory space. If the suppliers lowest acceptable price is $5, what is the minimum price should Becker charge the renter?

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