Become a Certified... Q quickbooks online... +20 Free Accountin... SAN Free Online Univers... 2 of 10 + Automatic Zoom The airline industry is impacted by changes in its external environment from political, economic, social, technological, environmental, and legal factors. These aren't controlled directly by the companies in the industry, but the companies nevertheless might be forced to alter their business models, pricing, revenue, and cost structures, etc. in response to changing conditions. Knowledge of external environmental trends can help predict opportunities and risks. Knowledge of ratio analysis can help assess what is working in a company's strategy to adapt to changing conditions. - DATA OVERIEW In this case study, we will look at the financial statements of a couple of different major players in the airline industry, as well as international routes companies are flying out of the U.S. The focus will be on knowledge of Excel, practice with Excel functions, such as VLOOKUP and LOOKUP, practic