Becton Dickinson & Co$.$ is a phenomenally successful healthcare company, with an $80\%$ market share in the blood collection needles and syringes market. Its largest division is reviewing the structure and staffing of the division's marketing organization. The division has the authorization to hire an additional marketing manager. The immediate issues for decision are: a$)$ whether to hire an additional manager; and b$)$ if so$,$ what should be the roles and responsibilities of the new manager within the marketing organization. Industry developments, budgetary considerations, and changing field sales and service requirements make this a complex decision with larger implications for the division's marketing strategy and implementation.