Question
Beetroot Company produces and sells 25,000 bottles of beetroot juice each year. The following information reflects a breakdown of its costs: Cost Item Costs per
Beetroot Company produces and sells 25,000 bottles of beetroot juice each year. The following information reflects a breakdown of its costs:
Cost Item | Costs per Bottle | Total Costs |
Variable production costs | $12 | $300,000 |
Fixed production costs | $7 | $175,000 |
Variable selling costs | $5 | $125,000 |
Fixed selling and administrative costs | $3 | $75,000 |
Total costs | $27 | $675,000 |
Beetroot marks up its prices 45% over full costs. It has surplus capacity to produce 10,000 more bottles. A Portuguese supermarket company has offered to purchase 8,000 bottles of the product at a special price of $32 per bottle. Beetroot will incur additional shipping and selling costs of $1 per bottle to complete this order.
Required: (a) What will be the effect on Beetroot's operating income if it accepts this order? (b) Calculate the incremental revenue and costs associated with the order.
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