Question
Before a company attempts to add value from increasing sales abroad, it must assess different types of risk, namely political, foreign exchange, and competitive. How
Before a company attempts to add value from increasing sales abroad, it must assess different types of risk, namely political, foreign exchange, and competitive.
How has Puma (athletic apparel) managed one of these three risks?
- What strategy was implemented?
- What data were used to make this conclusion?
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Essentials Of General Management In Africa
Authors: Lemayon Lemilia Melyoki, Betty Jane Punnett
1st Edition
0367435195, 978-0367435196
