Before beginning this exercise, you will need to read the lululemon athletica case and review Chapters 3 through 7. The following questions will be covered in this exercise: What is your assessment of the strength of competitive pressures stemming from the buyers of performance-based yoga and fitness apparel in North America? What is your assessment of the strength of competitive pressures stemming from substitutes for performance-based yoga and fitness apparel? What is your assessment of the strength of competitive pressures stemming from suppliers to the designers and marketers of performance-based yoga and fitness apparel? What is your assessment of the strength of competitive pressures stemming from the threat of entry of new competitors into the North American market for performance-based yoga and fitness apparel? What is your assessment of the strength of competitive pressures stemming from rivalry among the designers and marketers of performance-based yoga and fitness apparel? What is the collective strength of the five competitive forces facing the designers and marketers of performance-based yoga and fitness apparel? What does a strategic group map of the performance sports apparel industry look like? Is lululemon well positioned? Why or why not? What are the key success factors in the market for performance-based yoga and fitness apparel? What does a SWOT analysis reveal about the overall attractiveness of lululemons situation? What are the primary components of lululemons value chain? What are the key elements of lululemons strategy? Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing? What does the data in case Exhibit 1 reveal about lululemons financial and operating performance? What three or four top priority issues do Christine Day and lululemon management need to address? What recommendations would you make to lululemon CEO Christine Day? At a minimum, your recommendations should cover what to do about each of the top priority issues identified in question 13.