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Before deciding on a new promotional campaign, Sonny s Cards looked at its customers buying patterns over a 1 5 - year period as determined
Before deciding on a new promotional campaign, Sonnys Cards looked at its customers buying patterns over a year period as determined by their use of a loyalty card. What method did Sonnys use to make sense of the data that were available?
Multiple Choice
neuromarketing
data mining
panel data
biometrics
data warehousing
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