Before engaging in marketing research you should learn about:

Question 1 options:

	customer experiences
	qualitative and quantitative data
	e-commerce platforms
	affiliate marketing

Question 2 (1 point)

Secondary research should

Question 2 options:

	be conducted only by objective observers
	be conducted after primary research
	be conducted before primary research
	always provide enough data upon which to make a decision

Question 3 (1 point)

Qualitative research deals with:

Question 3 options:

	the strengths of a product
	the number of satisfied customers
	high-end marketing
	perceptions, opinions and inferences

Question 4 (1 point)

Omni-channel e-commerce:

Question 4 options:

	involves different types of marketers
	places the product in several on-line sites
	follows the customer through any medium and any device
	covers many countries globally

Question 5 (1 point)

A Digitally Native Brand is:

Question 5 options:

	one that started out on-line but need not end up digitally only
	one that is sold only in the country of origin
	less costly than well-known brands
	a product with unique ethnic attributes