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Before franchising her HappyWok restaurantconcept, owner Mei Lai had made the following assumptions. Lai believed people would pay $4.75 for a large bowl of noodles.
Before franchising her HappyWok restaurantconcept, owner Mei Lai had made the following assumptions.
Lai believed people would pay $4.75 for a large bowl of noodles. Variable costs would be $ 1.90 a bowl creating a contribution margin of $2.85 per bowl.
MeiLai estimated monthly fixed costs for franchisees at $8,850. Franchisees wanted a minimum monthly operating income of $6,000.
Requirements:
- What was the averagerestaurant's operating income before thesechanges?
- Assuming that the price cut and advertising campaign are successful at increasing volume to the projectedlevel, will the franchisees still earn their target profit of $6,000 permonth? Show your calculations.
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