Before Janet set out to purchase product for need x that was sufficiently pressing, she had zeroed down to 4 brands. For her to select which among the four she preferred was not easy. She had to closely compare these products carefully. Though they were very similar she didn't want to make any mistakes. a)Explain the buying behaviour exhibited by Janet. [3 Marks]

b)State four possible characteristics of the products Janet was comparing. [8 Marks]

c)What name is used to refer to the four brands she was evaluating? [ 2 Marks]

d)At what stage of the buying decision process is she? [ 1 Marks]

e)Discuss four factors specific to Janet, that may influence her choice [ 6 Marks]