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Before setting the final price, the marketing manager must: the firms pricing policy and decide whether to use a one-price or flexible price policy. the

Before setting the final price, the marketing manager must:

the firms pricing policy and decide whether to use a one-price or flexible price policy.

the goals of the firm. understand the market environment.

the features and consumer benefits of the product.

understand the market environment, the features and consumer benefits of the product, and the goals of the firm

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