Before starting Canine Counter, the owner of the company realized how much easier maintaining her dog's

health would be if she could track his exercise. So she decided to launch a step tracker for dogs. The ads

for Canine Counter had to convince people that having a greater understanding of their dog's activity level

will help keep their furry friends healthy. A product like Canine Counter that has to create primary demand

is likely in the

stage of the product life cycle.