Question
Before taking action in a dynamic competition, companies are advised to: a. Discuss their strategy with their competitor b. Analyse their competitors' likely response c.
Before taking action in a dynamic competition, companies are advised to:
a. Discuss their strategy with their competitor
b. Analyse their competitors' likely response
c. Discuss their strategy with the regulatory authorities
d. All of these answers
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Advertising & Promotion An Integrated Marketing Communications Perspective
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
5th Canadian Edition
70891303, 978-0070891302
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