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Before the release of Netflix's Black Mirror: Bandersnatch, an interactive choose-your-own-adventure film, marketers knew they would want to gather feedback from subscribers on the content
Before the release of Netflix's Black Mirror: Bandersnatch, an interactive choose-your-own-adventure film, marketers knew they would want to gather feedback from subscribers on the content and unique format. Obtaining responses from hundreds of subscribers soon after viewing was key. Which of the following survey methods would best meet the criteria set forth by Netflix marketers? Interactive surveys Telephone surveys In-person focus groups A one-time mail survey
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