Before writing this analysis, make sure you have (i) finished Lesson 7, (ii) read the Porter (2008) paper and (iii) watched the documentary "Beer Wars." For this written analysis, you will want to pay special attention to the portion of Porter's (2008) paper that describes 8 barriers to entry into industries (7 plus retaliation).

Section I is very important but will consist of a minority of the deliverable (maybe 25-35%). In this section, you will (i) define what barriers to entry are, (ii) discuss why they are important to study, and (iii) choose the barriers that you argue are most important. This section is basically a thesis or argument section so be convincing.

Section II will provide evidence from "Beer Wars" for the more abstract arguments made in Section I. In other words, link the arguments made in Section I to specific evidence in Section II. For example, if you argued in Section I that Barrier X was very important, make sure to then develop as much evidence from the documentary to include in Section II so that I am convinced of this barrier's importance.