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Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with Hotline cards. This is single-source data. 2. a

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Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with Hotline cards. This is single-source data. 2. a business software database. 3 a marketing information system. 4 online information. 5 U.S. Census data

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