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BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include: O family life cycle. O geographic location. O social class. education. O purchase relationship.
BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include: O family life cycle. O geographic location. O social class. education. O purchase relationship.
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Fundamentals of Advanced Accounting
Authors: Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik
6th edition
0-07-786223-6, 101259095592, 13: 978-0-07-7, 13978125909559, 978-0077862237
