Beijing Sammies Study Questions

Why do you think Goodman is having a difficult time finding employees who can perform up to his expectations? How can he teach them to perform better?

Do you believe Goodman is being unrealistic in his expectations of bringing quality Western service to China?

What are the key success factors for Beijing Sammies? What are its strengths and weaknesses?

What can you draw from Beijing Sammies' financial documents with regard to growth between $2001$ and $2002?$ Would you invest in the company? What rate of return would you require given the risk?

What should Goodman do to build the business moving forward? How should he approach future fundraising efforts?