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Being first in the industry gives the pioneer added advantages to market share and potential growth. As an example, Nokia retained the top position in
Being first in the industry gives the pioneer added advantages to market share and potential growth. As an example, Nokia retained the top position in the mobile industry courtesy of pioneer or firstmover advantages. 3.1 Consider the foregoing statement to discuss Nokia's source of pioneer advantages (10 marks) 3.2 The pioneer's advantage is not inevitable as imitators or direct competitors may surpass the innovators due to several weaknesses among the failing pioneers. Discuss how Nokia competitors such as Samsung and Huavvei managed to dislodge it from pole position
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