Being first in the industry gives the pioneer added advantages to market share and potential growth. As an example, Nokia retained the top position in the mobile industry courtesy of pioneer or first-mover advantages. 3.1 Consider the foregoing statement to discuss Nokia's source of pioneer advantages (10 marks) 3.2 The pioneer's advantage is not inevitable as imitators or direct competitors may surpass the innovators due to several weaknesses among the failing pioneers. Discuss how Nokia competitors such as Samsung and Huawei managed to dislodge it from pole position. (10 marks) QUESTION 4 (20 Marks) The business environment offers both business opportunities and threats. Critically discuss how each element of the external environment (PESTLE) provides growth opportunities to retail companies in the fast-moving consumer goods space