Being objective in assessing our organization's strengths and weakness is often difficult because we are too close to the situation. Many consultants note that it is often easier for managers to identify their strengths than their weaknesses.

1. An organization's strengths can also be their weaknesses. Please explain and use and example to illustrate your point

2. How can managers trying to do an internal analysis ensure that they have identified all of the critical strengths and weakness for their strategic planning?