Believe the convention centre would be lucky to be associated with the football club and that this link would be of immense benefit to them as it would lift their profile, attract significant media attention for the venue and drive extra bookings to the property. Be dismissive of past media attention the club has attracted stating that it is just the way the players are and it is all in the past anyway. Insist the launch occurs at a time the convention centre is already heavily booked. Stress the significant commercial value of the deal which is on the table. Indicate being associated with this club is better for the convention centre. Instructions for the student, playing the role of the Marino Convention Centre representative Demonstrate knowledge of the club's previous reputation and negative publicity Present information about what the convention centre can offer and the functions/events it has held. Demonstrate positive customer relations, communication and interpersonal skills. Apply suitable techniques to negotiate basic details for the launch of the club and set the foundations for an ongoing relationship with the club. Incorporate colleagues' concerns regarding the football clubs previous reputation and seek assurance that the club will behave appropriately at all times whilst at the venue