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Bell Computer produces expensive special process control computers in Mexico, China, and the US . It sells its products only in the US and Japan.

Bell Computer produces expensive special process control computers in Mexico,
China, and the US. It sells its products only in the US and Japan. Bell estimates it can sell up to 1000 of its
machines each month in the US and up to 400 per month in Japan.
The time to assemble a machine is 40 minutes in Mexico, 45 minutes in China, and 25 minutes in the US.
The Mexican plant has available 250 hours/month of production time. The China plant has 300
hours/month, and the US plant has 200 hours/month.
Bell must decide how to spread production among its three plants, as well as deciding where to ship the
finished units for sale. Variations in production costs, transportation costs, and tariffs result in a profit per
computer that depends on the country where it was assembled and the country where it is sold. The table
below gives the profit (in US dollars) per computer sold in each market based on the country in which that
unit was assembled.
Due to various trade regulations, Bells Mexican production sold in the US cannot be more than 30% of its
combined US unit sales. Japan requires that at least 20% of sales in Japan be machines made in China. Bell
wants to be sure that its Mexican production is no more than 25% of its total worldwide unit sales. They
also require that at least 40% of its US sales are machines made in North America (made in the US or
Mexico).
Formulate a linear programming model to solve this problem.
Profit Per Machine By Assembly Site and Market
Sold In:
US Japan
Mexico 300225
Made In: China 245280
US 290180
a. CAREFULLY list all your decision variables.
b. Formulate an objective function that will maximize profits on Bells worldwide sales.
[Guidance]
max:
c. Formulate the LP model that maximizes Bells worldwide profits. Be sure you clearly indicate which
managerial requirement each constraint addresses.
[Guidance]
Available Capacity
US sales limit
Japanese sales limit
Mexican units in US <30% US sales
Japan sales restriction
Mexican share of worldwide sales
North American units >40% US sales
Non-negativity constraints

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