Bella, a passionate plant lover, is embarking on a new venture that celebrates the beauty and tranquility of nature. Her start-up, "Bella's Botanical Haven," will offer a wide range of indoor and outdoor plants, along with expert gardening advice, workshops, and an online plant care community. Bella aims to create a haven where plant enthusiasts can thrive, connect, and cultivate their green thumb. Bella has planned the following for her business: Interactive Plant Care App: Bella's Botanical Haven will feature an interactive mobile app that allows users to identify plants, receive personalized care instructions, and track their plant growth over time. Virtual Garden Design Studio: The platform will offer a virtual garden design tool that helps users plan and visualize their dream gardens, complete with plant recommendations and layout options. Plant Subscription Boxes: Bella's Botanical Haven will introduce subscription-based plant boxes, where users receive a curated selection of plants, plant care essentials, and gardening accessories delivered to their doorstep regularly. Sustainable Practices: The brand will emphasize on eco-friendly and sustainable gardening practices, promoting the use of organic fertilizers, composting, and reducing plastic waste in plant care. Botanical Events and Workshops: Regular botanical events, workshops, and guided garden tours will be organized to bring together plant enthusiasts, share knowledge, and foster a sense of community.

1. You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Bella has an open mindset for changing the name if that works for the business. Explain and elaborate on various types of Brand elements that you will suggest for the business. (10 Marks)

2. Explain various ways through which you will leverage secondary brand association for the business. (10 Marks) 3. As a brand in charge of the business, explain your concepts on branding with example to Bella:

a. What are the various things that can be branded, explain with special reference to business. (5 Marks)

b. What are the major brand challenges in contemporary times? (5 Marks)