Question
Bella's Candy is planning to introduce a new chocolate bar. Bella, the owner of the company had requested Mike, the marketing manager, to come up
Bella's Candy is planning to introduce a new chocolate bar. Bella, the owner of the company had requested Mike, the marketing manager, to come up with three potential designs for the chocolate bar. Once she received the three designs, she like all three and was unable to make a choice. Mike suggested that they should let the customers pick the best design. He randomly picked 6 customers to rate all three candy wrappers.
Question 1: State the appropriate hypothesis, run the appropriate test using SPSS, and report your findings.
Question 2: Conduct a follow-up post-hoc analysis to identify the design that should be chosen for the chocolate bar. Explain your findings in plain English
Rating | Customer | Design |
5.00 | 1 | 1 |
9.00 | 1 | 2 |
7.00 | 1 | 3 |
5.00 | 2 | 1 |
9.00 | 2 | 2 |
7.00 | 2 | 3 |
6.00 | 3 | 1 |
10.00 | 3 | 2 |
7.00 | 3 | 3 |
8.00 | 4 | 1 |
10.00 | 4 | 2 |
8.00 | 4 | 3 |
9.00 | 5 | 1 |
10.00 | 5 | 2 |
9.00 | 5 | 3 |
10.00 | 6 | 1 |
9.00 | 6 | 2 |
10.00 | 6 | 3 |
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