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Belltown Athletic Supply (BAS) makes game jerseys for athletic teams. The L. L. Kelly soccer club has offered to buy 120 jerseys for the teams
Belltown Athletic Supply (BAS) makes game jerseys for athletic teams. The L. L. Kelly soccer club has offered to buy 120 jerseys for the teams in its league for $16 per jersey. The team price for such jerseys normally is $21, a 75% markup over BAS's purchase price of $12 perjersey. BAS adds a name and number to each jersey at a variable cost of $1 perjersey. The annual fixed cost of equipment used in the printing process is $8,600, and other xed costs allocated to jerseys are $2,400. BAS makes about 2,200 jerseys per year, so the fixed cost is $5 per jersey. The equipment is used only for printing jerseys and stands idle 75% of the usable time. The manager of BAS turned down the offer, saying, "If we sell at $16 and our cost is $18, we lose money on each jersey we sell. We would like to help your league, but we can't afford to lose money on the sale."
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