Below are the $8$ Shades of Green Segmentations. Choose four of the eight segments and describe the reaction that each segment might have to the introduction of Tide Pods.

$1.$ Eco$-$Centrists $(16$ percent$)$: Highly committed to and concerned about environment. Beliefs reflected in their consumption behaviors across a wide range of products. Will pay more for eco$-$friendly products. Cynical about corporate green efforts$$viewed as merely marketing tactics. High education and income; Urban South and West.

$2.$ Respectful Stewards $(7$ percent$)$: Most highly concerned about environment. Beliefs reflected in their consumption behaviors. Will pay more for eco$-$friendly products. Not cynical about corporate green marketing efforts. Focused on community and culture. Lower education and income; Hispanic; Urban.

$3.$ Proud Traditionalists $(14$ percent$)$: Environmental efforts focused on keeping home running efficiently and effectively $($insulation and water$-$efficient products$).$ Focused on family and hard work. Rural Midwest.

$4.$ Frugal Earth Mothers $(18$ percent$)$: Environmental efforts focused on running a more efficient home to save money $($buy used, wash in cold water, air$-$dry clothes$).$ Focused on practicality and lowering day$-$to$-$day costs. Lower income; Rural; Female.

$5.$ Skeptical Individuals $(13$ percent$)$: Believe in environmental issues like global warming and carbon emission concerns. Skeptical of corporate green efforts. Very high income and education; Urban coasts; Male.

$6.$ Eco$-$Chic $(14$ percent$)$: Environmentally concerned, but actions don$$t match beliefs. More interested in appearing to be green to $$ride the wave of environmental consciousness.$$ May try eco$-$friendly products but tend to return to their favorite nongreen brands. Young adults.

$7.$ Green Naives $(11$ percent$)$: Environmental issues have not registered with this group in terms of beliefs or actions. Sedentary; Lower income.

$8.$ Eco$-$Villians $(7$ percent$)$: Highly dismissive of environmental concerns. Don$$t believe global warming exists. Highly negative of corporate green efforts$$seen as marketing ploys. Middle income; Male, Smaller metro areas.