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Below are the results of a cross-tabulation of 200 Home Depot customers after measuring whether they are subscribed to the email campaigns (email subscription 1
Below are the results of a cross-tabulation of 200 Home Depot customers after measuring whether they are subscribed to the email campaigns (email subscription 1 if yes, 0 if no) and whether they have used a coupon this year (used coupon 1 if yes, 0 if no). Each cell in the table represents the observed number of customers by their email subscription and coupon usage behaviors. We want to test the independence between the two variables: email subscription and coupon usage, by using a chisquare test of independence. What is your conclusion? Reject the null and conclude that coupon and email subscription are not independent Fail to reject the null and conclude that coupon and email subscription are not independent Reject the null and conclude that coupon and email subscription are independent Fail to reject the null and conclude that coupon and email subscription are independent
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