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Below are the revenues and cost data from King Clothes Sales Revenue $550.000 Cost of Goods Sold (40% of sales revenue) 185000 Gross Profit 365000
Below are the revenues and cost data from King Clothes
Sales Revenue | $550.000 | |
Cost of Goods Sold (40% of sales revenue) | 185000 | |
Gross Profit | 365000 | |
Operating Costs:(?) | ||
Salaries fixed | 150000 | |
Sales commissions (15%of sales) | 65250 | |
Depreciation of equipment and fixtures | 15000 | |
Insurance for the year | 5000 | |
Store rent ($5000 per month) | 45000 | |
Other operating costs | 65000 | 345250 |
Operating income (loss) | 19750 |
The total other operating cost amounted to $65,000 consists of 60% of variety of sales cost and 40% of cost that is unrelated with sales.
Determine:
a. Contribution margin and contribution margin percentage. b. King estimates that if she could spend an additional $16,500 on sales promotions, the revenue could increase by 25%. What should be King's decision?
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