Below are three examples of owned media in action. Match these three examples to the relevant funnel stage.

Item Bank

An $$about us$$ blog post on a company$$s website explaining the company$$s value proposition

A marketing email from an online clothing retailer that there are unpurchased items still in the consumer$$s shopping cart

A social media post from an eco$-$friendly cleaning supply company explaining how its products compare against the competition

Conversion

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Awareness

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Consideration

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