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Below are your current answers to question 14. Now suppose, in the following year, the coffee company wants to attain a market share of at
Below are your current answers to question 14. Now suppose, in the following year, the coffee company wants to attain a market share of at least 33%. Their budget will not allow them to spend more than $300,000 on on advertising. They have several options. (1.) They can buy out a new startup with $50,000 in cash. In that case, the startup will walk away and not enter the market and the
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