below is a competitive profile matrix constructed using United airlines as the main company following Southwest airlines as Competitor 1 and Delta Airlines as competitor 2. Please explain in full detail why the factors below were given those weighted scores. Explain the competitive profile matrix in full detail.

Competitive profile matrix: Competitive Profile Matrix (CPM) Competitor- 1 Score Critical Success Factor Weight Competitor- 2 Weighted Score 0.10 Scorel 0.1 1 3 Weighted Score 0.30 0.30 0.05 1 0.1 4 0.40 3 1 1 4 0.05 1 0.15 4 0.05 0.25 0.05 0.25 3 Product Varieties Product differentiation Location Brand Image Customer Faith Sales & Marketing After Sale Service/customer Service Employee Satisfaction Total Score 1 4 1 1 0.40 0.05 0.25 0.10 10.1 4 1 0.1 2 0.20 3.3 0.10 2.15 1