Below is a guide on how to tackle the Starbucks Corporation$$s case from $2005$ til $2011.$

$1.$ How is Starbucks performing?

Start with looking at and analyzing financial numbers. Pay attention to trends.

$2.$ What is Starbuck$$s strategy?

Remember: what is strategy? How do you define a firm$$s strategy?

$3.$ Assess Starbuck$$s strategy in terms of its fit $($with its business environment and its

internal resources$/$capabilities$)$ and its internal coherence.

The objective here is to identify why Starbucks$$s strategy has been so successful. How do we

evaluate the success of a strategy? The question has three parts: a$)$ fit with external business

environment, b$)$ fit with the firm$$s internal resources$/$capabilities$,$ and c$)$ the internal coherence

of the strategy.

$4.$ Is Starbucks$$ success sustainable?

Note: this is the recommendations question

What makes a good strategy? What makes a good strategy sustainable? Focus on the challenges

Starbucks is facing now and ahead in the future.

Your case analysis should conclude with clearly articulated and presented recommendations.

Make recommendations based on case facts, using clear logic and reasoning. Avoid vague

answers, random hunches, and too general

recommendations with no details.