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Below is a list of annual financial information for a hypothetical lemon juice start-up business. Advertising $3,000 Administrative salaries and wages $5,000 Bank charges $200

Below is a list of annual financial information for a hypothetical lemon juice start-up business.

Advertising

$3,000

Administrative salaries and wages

$5,000

Bank charges

$200

Charitable contributions

$100

Depreciation expense

$650

Insurance

$2,000

Interest expense (loans, credit cards, etc.)

$250

Maintenance contracts

$600

Office supplies

$310

Payroll taxes

$2,600

City & state taxes

$200

Permits and licenses

$70

Postage and delivery expense

$300

Rent expense

$8,000

Repairs (office equipment, etc.)

$500

Utilities (electricity, water sewage)

$3,000

Answer all the questions below.

Question 3a: Calculate the annual sales estimate based on the information above. Assume that the cost of goods sold (COGS) is 55% of the total annual sales volume of the business. Show your calculations below.

Calculations:

Annual sales estimate:

Question 3b: Given your answer above, what would be a reasonable price point for a glass of lemonade? Why is the price point reasonable (provide evidence for your support)? You can use external sources of information. (1-2 paragraphs) HINT: show many glasses of lemonade the business needs to sell in a day with your price point.

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