Below is a list of common distribution channels for a bank. Your task is to identify the most appropriate mix of channels for two different banks. 1. The first bank is a major bank that has an extensive number of branches. One of their other key points of positioning is that they offer great personal service. Select the five most suitable channels for them. 2. The second bank is brand new. They have no branches and have very little brand awareness in the market. Their plan is to specialize in offering great value home loans only. Select the five most suitable channels for them. Channel options to communicate with consumers Direct Channels Branches Phone call center Phone 1 automated call 3 center Mobile Staff - visit the customer Personal bankers Direct Mail Online / Internet banking Email ATMs/cash machines Mobile text messages Indirect Channels Enable transactions via independent retail stores Utilize mortgage brokers Utilize Investment adviser / financial planners Get referrals from real estate agents and accountants Generate sales / referrals via independent internet sites Second Bank Your Rationale Your selection of the BEST five channels for: 1. 2345 First Bank