Question
Below is a list of the major auto manufacturers based in the United States. For each manufacturer, discuss which strategy you think each manufacturer is
Below is a list of the major auto manufacturers based in the United States. For each manufacturer, discuss which strategy you think each manufacturer is pursuing cost leadership, differentiation, focus. Give facts in support for your conclusion. Note that for some manufacturers, they have more than one brand. Some of these brands may be designed to compete for the market under different competitive strategies. 1. Define the three competitive strategies proposed by Michael Porter: a. Cost leadership: b. Differentiation: c. Focus: 2. For each brand and manufacturer, identify the cars that are currently (or destined to be) electric or hybrid and enter the names in the matrix below: a. General Motors: Chevrolet, GMC, Buick, Cadillac b. Ford Motor Company: Ford, Lincoln c. Chrysler d. Dodge e. Jeep f. Tesla 3. Complete the matrix below based on your research:
| AMERICAN AUTOMAKERS STRATEGIC POSITIONING | |||
| FOR ELECTRIC AND HYBRID VEHICLES | |||
| Manufacturer/ Brand | Electric Vehicles | Competitive Strategy |
Facts in Support |
| General Motors |
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| Chevrolet |
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| GMC |
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| Buick |
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| Cadillac |
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| Ford Motor Company |
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| Ford |
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| Lincoln |
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| Chrysler |
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| Dodge |
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| Jeep |
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| Tesla | All |
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4. Based on the definition of each competitive strategy, which describes each brand and why (which facts support your conclusion).
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Small Business Management Entrepreneurship and Beyond
Authors: Timothy s. Hatten
5th edition
538453141, 978-0538453141
