Below is a summary of an article in the Chicago Booth Review. Discuss what Ziprecruiter is doing and why. The article discussed a series of pricing experiments by Ziprecruiter in which they moved from a $99 price for all firms who were hiring to randomized pricing to a higher price of $280 to targeted pricing based on firm characteristics. Ultimately, Ziprecruiter ended up moving to a tiered pricing system based on quantity and levels of service