Below is a summary of what will guide you in addition to the concepts discussed in the business level strategies. Use them for reference in answering the questions. You may access company websites for additional information. Sources of C/A-Cost Advantage 1. Economies of Scale or Scope 2. Learning & Experience 3. Proprietary knowledge 4. Input Costs 5. Different Business Model Sources of Differentiation Advantage 1. Different Product/Service Features (better job, more jobs, unique job) 2. Quality and Reliability 3. Convenience 4. Brand Image (mere exposure effect, in social psychology/familiarity principle, prestige brands How to find Sources of Differentiation? 1. Customer Segmentation (product attributes on price, attributes of customers, job-to-be done view 2. Mapping the Consumption Chain Please document your responses to the following: 2. Select a public company that seems to have a cost advantage over its competitors - demonstrated by consistently lowest prices in the market. 1. Describe one or more sources of advantage 2. Identify any resources or capabilities the company has that enable it to achieve low costs. 3. What if anything prevents competitors from imitating this product or service? Explain 3. How does the Toyota Production System provide a cost advantage for Toyota? 4. Airbnb is an on-line, homestay network that provides short term lodging. It is a very successful start-up that makes money by charging its users. Guest fee range from 6-12% depending on the size of the reservation subtotal. The higher the subtotal, the smaller the reservation fee percentage - which is non-refundable. Airbnb also charges hosts a 3% host service fee which is applied to the subtotal. What sources of cost advantage apply to Airbnb's business model? What sources of differentiation apply to Airbnb's business model? web. Tegova razor UUSITESS as long been bunton convincing people they need more and more omgeu-out blades at higher and higher prices (Terlep, Wall Street Journal). Doller Shave Club now claims 5% of the US men's shaving market long dominated by Gillette (Proctor & Gamble). Since 2010, Gillette's market share has fallen from 71 to 59 percent." 1. Which type of Cost Advantage applies to Dollar Shave Club? 2. What sources of Differentiation Advantage does Dollar Shave Club leverage? 6. Duluth Trading Company - sells men's and women's clothing, accessories and outdoor gear. 1. Which source(s) of Differentiation Advantage does Duluth Trading employ? 2. In terms of " finding sources of differentiation", what approach does Duluth take to Customer Segmentation? 7. Casper sells mattresses on line. 1. Which sources of Cost Advantage does the company leverage? 2. How does Casper apply the "Consumption Chain" to help with customer segmentation? 8. Nordstrom is known for its exceptional customer service. 1. What sources of differentiation advantage is Nordstrom using? 9. LLBean - Free shipping, 100% guarantee. According to the LLB company website: Since 1912, we've believed in the adventure of a life lived outdoors, the promise of a fair deal sand the guarantee that everything we make is designed to last. So if any of our products isn't working or fitting or standing up to its task, we'll take it back. LL himself always said that he didn't consider a sale complete 'until goods are worn out and the customer still satisfied". 1. What sources of Differentiation Advantage is LLBean leveraging? 10. Prepare a cost and differentiation advantage comparison between Home Depot and a local hardware story in your area. web. Tegova razor UUSTITESS astong been built on convincing people they need more and more onged-out blades at higher and higher prices (Terlep, Wall Street Journal). Doller Shave Club now claims 5% of the US men's shaving market long dominated by Gillette (Proctor & Gamble). Since 2010, Gillette's market share has fallen from 71 to 59 percent." 1. Which type of Cost Advantage applies to Dollar Shave Club? 2. What sources of Differentiation Advantage does Dollar Shave Club leverage? 6. Duluth Trading Company - sells men's and women's clothing, accessories and outdoor gear. 1. Which source(s) of Differentiation Advantage does Duluth Trading employ? 2. In terms of " finding sources of differentiation", what approach does Duluth take to Customer Segmentation? 7. Casper sells mattresses on line. 1. Which sources of Cost Advantage does the company leverage? 2. How does Casper apply the "Consumption Chain" to help with customer segmentation? 8. Nordstrom is known for its exceptional customer service. 1. What sources of differentiation advantage is Nordstrom using? 9. LLBean - Free shipping, 100% guarantee. According to the LLB company website: Since 1912, we've believed in the adventure of a life lived outdoors, the promise of a fair deal sand the guarantee that everything we make is designed to last. So if any of our products isn't working or fitting or standing up to its task, we'll take it back. LL himself always said that he didn't consider a sale complete until goods are worn out and the customer still satisfied": 1. What sources of Differentiation Advantage is LLBean leveraging? 10. Prepare a cost and differentiation advantage comparison between Home Depot and a local hardware story in your area. Below is a summary of what will guide you in addition to the concepts discussed in the business level strategies. Use them for reference in answering the questions. You may access company websites for additional information. Sources of C/A-Cost Advantage 1. Economies of Scale or Scope 2. Learning & Experience 3. Proprietary knowledge 4. Input Costs 5. Different Business Model Sources of Differentiation Advantage 1. Different Product/Service Features (better job, more jobs, unique job) 2. Quality and Reliability 3. Convenience 4. Brand Image (mere exposure effect, in social psychology/familiarity principle, prestige brands How to find Sources of Differentiation? 1. Customer Segmentation (product attributes on price, attributes of customers, job-to-be done view 2. Mapping the Consumption Chain Please document your responses to the following: 2. Select a public company that seems to have a cost advantage over its competitors - demonstrated by consistently lowest prices in the market. 1. Describe one or more sources of advantage 2. Identify any resources or capabilities the company has that enable it to achieve low costs. 3. What if anything prevents competitors from imitating this product or service? Explain 3. How does the Toyota Production System provide a cost advantage for Toyota? 4. Airbnb is an on-line, homestay network that provides short term lodging. It is a very successful start-up that makes money by charging its users. Guest fee range from 6-12% depending on the size of the reservation subtotal. The higher the subtotal, the smaller the reservation fee percentage - which is non-refundable. Airbnb also charges hosts a 3% host service fee which is applied to the subtotal. What sources of cost advantage apply to Airbnb's business model? What sources of differentiation apply to Airbnb's business model? web. Tegova razor UUSITESS as long been bunton convincing people they need more and more omgeu-out blades at higher and higher prices (Terlep, Wall Street Journal). Doller Shave Club now claims 5% of the US men's shaving market long dominated by Gillette (Proctor & Gamble). Since 2010, Gillette's market share has fallen from 71 to 59 percent." 1. Which type of Cost Advantage applies to Dollar Shave Club? 2. What sources of Differentiation Advantage does Dollar Shave Club leverage? 6. Duluth Trading Company - sells men's and women's clothing, accessories and outdoor gear. 1. Which source(s) of Differentiation Advantage does Duluth Trading employ? 2. In terms of " finding sources of differentiation", what approach does Duluth take to Customer Segmentation? 7. Casper sells mattresses on line. 1. Which sources of Cost Advantage does the company leverage? 2. How does Casper apply the "Consumption Chain" to help with customer segmentation? 8. Nordstrom is known for its exceptional customer service. 1. What sources of differentiation advantage is Nordstrom using? 9. LLBean - Free shipping, 100% guarantee. According to the LLB company website: Since 1912, we've believed in the adventure of a life lived outdoors, the promise of a fair deal sand the guarantee that everything we make is designed to last. So if any of our products isn't working or fitting or standing up to its task, we'll take it back. LL himself always said that he didn't consider a sale complete 'until goods are worn out and the customer still satisfied". 1. What sources of Differentiation Advantage is LLBean leveraging? 10. Prepare a cost and differentiation advantage comparison between Home Depot and a local hardware story in your area. web. Tegova razor UUSTITESS astong been built on convincing people they need more and more onged-out blades at higher and higher prices (Terlep, Wall Street Journal). Doller Shave Club now claims 5% of the US men's shaving market long dominated by Gillette (Proctor & Gamble). Since 2010, Gillette's market share has fallen from 71 to 59 percent." 1. Which type of Cost Advantage applies to Dollar Shave Club? 2. What sources of Differentiation Advantage does Dollar Shave Club leverage? 6. Duluth Trading Company - sells men's and women's clothing, accessories and outdoor gear. 1. Which source(s) of Differentiation Advantage does Duluth Trading employ? 2. In terms of " finding sources of differentiation", what approach does Duluth take to Customer Segmentation? 7. Casper sells mattresses on line. 1. Which sources of Cost Advantage does the company leverage? 2. How does Casper apply the "Consumption Chain" to help with customer segmentation? 8. Nordstrom is known for its exceptional customer service. 1. What sources of differentiation advantage is Nordstrom using? 9. LLBean - Free shipping, 100% guarantee. According to the LLB company website: Since 1912, we've believed in the adventure of a life lived outdoors, the promise of a fair deal sand the guarantee that everything we make is designed to last. So if any of our products isn't working or fitting or standing up to its task, we'll take it back. LL himself always said that he didn't consider a sale complete until goods are worn out and the customer still satisfied": 1. What sources of Differentiation Advantage is LLBean leveraging? 10. Prepare a cost and differentiation advantage comparison between Home Depot and a local hardware story in your area