Below is an analysis and identification of issues for a privately owned company.

Based on a SWOT analysis, there are some internal factors outlined as weaknesses that are within the control of the company and if addressed can further give it a greater competitive advantage in the soon$-$to$-$be competitive market. There are also issues as they relate to external factors, and though they are not under the direct control of the company, the recommended strategies can address them, impacting the bottom line positively.

Concerns and challenges are as follows:

The lack of resources

Insufficient social media presence

Brand awareness

Limitations in the way advertising is done$-$

Reduction in consumer spending

Please provide a plan using the following.

VI Identification and explanation of priority issue

VII Strategic alternatives and recommendations on effective solutions and strategies with supporting information

VIII Marketing Plans and Strategies $($Marketing Mix$)$

IX Target Market $[$Profile$($s$)$ and Description$($s$)]$

X Operations Plan for Strategy Implementation