Below is an example of a supermarket company exploring the relationship between its objectives, CSFs and KPIs The company has defined two of its objectives as follows, To generate lifetime loyalty To create value for customers The supermarket then needs to identify the CSFs which will help it to achieve those objectives. These CSFs could be stocking the goods that Answer most want to buy (thereafter named CSF 1); making the Answer experience as pleasant as possible (thereafter named CSF 2) and using economies of scale to source appropriate goods as cheaply as possible (thereafter named CSF 3). KPI such as the proportion of goods taking more than a week to sell would be related to Answer 4. KPI such as the percentage of products cheaper than competitors would be related to